Monday, January 17, 2011

Mac

MacBook Air

It’s made from strong, beautiful materials like aluminum and glass. It comes with the latest technology — powerful processors, advanced graphics, and fast memory. And it has features you won’t find on a PC. So from the outside in, a Mac is designed to be a better computer.

pc

It’s designed to be a better computer.

When you buy a computer, you want it to last. And a Mac will. That’s because a Mac is designed and built to be as reliable as it is beautiful.

Designed to last.

A Mac is designed for a long, productive life. Apple designers and engineers spend countless hours ensuring that each Mac is precisely built — inside and out. From the down-to-the-micron fit of each internal component to the finish of the enclosure, every detail matters. Take MacBook Pro, for example. Its unibody enclosure is machined from a solid block of aluminum. The result is a MacBook Pro that is thin and light, looks polished and refined, and feels strong and durable.

Born to perform.

To make a better computer, only quality components and materials will do. That’s why every Mac contains a hard drive, memory, graphics processor, even a power supply specifically chosen to give you the best performance possible. And materials like aluminum and glass (in iMac and MacBook Pro) or rugged polycarbonate (in MacBook) keep all those high-performance components safe and sound.

Charge today and five years from today.

Getting a few hours of battery life from a notebook is good. But for a Mac, good isn’t good enough. On a single charge, you can get up to 8-9 hours on the 15- and 17-inch MacBook Pro, and up to 10 hours on the MacBook and 13-inch MacBook Pro.1 That means you can power through a day of work or a day of classes without stopping to find the nearest outlet. And the battery inside MacBook and MacBook Pro can be recharged up to 1000 times — good for about five years of typical usage — and lasts nearly three times the lifespan of typical notebook batteries.

Mac

Make the ultimate upgrade. To a Mac.



It’s designed to be
a better computer.

When you buy a computer, you want it to last. And a Mac will. That’s because a Mac is designed to be as reliable and powerful as it is beautiful.

It comes with software
you’ll love to use.

A new PC is overloaded with all sorts of applications. Most of which you don’t want or need. A Mac, on the other hand, comes with great software that’s easy to learn and a pleasure to use.


It comes with the world’s MOST ADVANCE OS.


It comes with
award-winning support.

With a PC, getting help can be a frustrating game of who-to-call. Not so with a Mac. Simply visit an Apple Retail Store or make one call to AppleCare whenever you have questions. 

It runs Office and works with your existing PC files.

Get Office for Mac, and you can run Word, Excel, and PowerPoint. Files open perfectly on a PC (and vice versa). Other PC files work too, like photos, MP3s, ZIP files, and more. Transfer them to your new Mac and use them right away. 

It’s compatible with
your stuff.

Almost any device that connects via USB, audio cable, or Bluetooth wireless technology will work with a Mac. You can start using these devices from the moment you plug them in. 

It doesn’t get PC viruses.

A Mac isn’t susceptible to the thousands of viruses plaguing Windows-based computers. That’s thanks to built-in defenses in Mac OS X that keep you safe, without any work on your part. 

It’s loaded with the latest technology.

Fast Intel processors are standard on every Mac, so applications fly. Powerful graphics bring the latest 3D games to life. And 802.11n Wi-Fi gives you fast wireless connectivity.

ALL FLASH STORAGE

All-Flash Storage.
Instant-on gratification.

If you have an iPod, iPhone, or iPad, you’re already taking advantage of all that flash storage has to offer: reliability, speed, and efficiency. So the decision to use flash storage in an ultracompact notebook like MacBook Air makes perfect sense. Flash allows you to access data quickly, and it gives MacBook Air the astonishing ability to remain in standby mode for up to 30 days.1 Which means your MacBook Air snaps to in an instant, whether you open it tomorrow, next week, or next month.


Multi-Touch Trackpad.
It’s love at first click, tap, and scroll.

The new MacBook Air includes a spacious Multi-Touch trackpad with a buttonless design, so you can click anywhere. The Multi-Touch trackpad also lets you pinch, swipe, or rotate to adjust an image, zoom in on text, or advance through a photo album. Try the four-finger swipe, swiping up or down to use Exposé and swiping left or right to switch among active applications. Or perform the new three-finger drag to move your windows from one place to another.

Multi-Touch Trackpad

See how to perform gestures with the Multi-Touch trackpad.
  • Two-Finger Scroll

    Brush two fingers along the Multi-Touch surface to scroll in any direction — vertically, horizontally,
  • or diagonally.
    Pinch Open & Close
  • Pinch to zoom in and out of photos, increase font sizes in web pages, and more.
  • Rotate

    With your thumb and index finger positioned on the Multi-Touch surface,
  • turn clockwise or counterclockwise to rotate an image.
  • Three-Finger Drag

    With three-finger dragging enabled in System Preferences, position your pointer 
  • at the top of a window and brush three fingers along the Multi-Touch surface to drag it.
  • Three-Finger Swipe to Navigate

    Using three fingers, brush left and right along the 
  • Multi-Touch surface to swipe forward and back.
  • Four-Finger Swipe Up/Down for Exposé

    Using four fingers, brush down along the Multi-Touch surface to tile all open windows.
  • Brush up to push all windows aside for quick access to your desktop.
  • Four-Finger Swipe Left/Right to Switch Applications

    Using four fingers, brush left or right along the 
  • Multi-Touch surface to view all open applications as icons. 
  • Select the application you'd like to switch to.
  • Secondary Click/Tap

    Perform right-click functions by clicking a corner of your trackpad 
  • or by pressing two fingers anywhere.
  • With Tap to Click enabled, tap two fingers anywhere.
  • Double Click

    Press down two times anywhere on the Multi-Touch surface. Or, 
  • with Tap to Click enabled in System Preferences, simply double-tap the surface.
  • Click

    Press down anywhere on the Multi-Touch surface to click. Or, 
  • with Tap to Click enabled in System Preferences, simply tap the surface.

Long-Lasting Battery.
Instant on. Even after a month off.

Since space-saving flash storage leaves room for a bigger battery, you can devote more time to the things you enjoy most. Things like browsing the web, editing photos, and watching videos. Get up to 5 hours of battery life on a single charge on the 11-inch model and up to 7 hours on the 13-inch model. Put MacBook Air to sleep, and it enters standby mode to conserve battery life for up to 30 days.1 When you come back to your MacBook Air and open it up, it’s on in an instant. So you’re free to go off the grid knowing you’re still on a charge.


Display and Camera.


High-Resolution Display.
Millions of pixels. Millimeters thin.

Corner to corner and pixel by pixel, the display on the new MacBook Air is both an engineering feat and a design breakthrough. It measures a mere 4.86 millimeters (0.19 inch) thin, yet the resolution is so high, you’ll feel like you’re looking at a much larger screen. And with good reason. The 11-inch MacBook Air features a widescreen 16:9 aspect ratio and a resolution equal to that of a typical 13-inch notebook, while the 13-inch MacBook Air wows with a resolution equivalent to a typical 15-inch notebook.

FaceTime Camera.
Hello, iPhone. (You too, iPod touch.)

Hidden inside the wafer-thin MacBook Air display is another engineering achievement — the FaceTime camera. It’s so thin (even thinner than the camera on iPhone 4) you barely notice it, but it’s incredibly capable. Using the new FaceTime for Mac application, currently in beta, you can make FaceTime calls over Wi-Fi with anyone who has a Mac, an iPhone 4, or the new iPod touch. And the video quality is so good, you can even chat in low-light conditions. 

Stereo Speakers.
Heard but not seen.

Despite its compact form, MacBook Air delivers full stereo sound. Space-efficient design inside the enclosure allows for the placement of left and right speakers that project sound through the keyboard. So you’re able to enjoy a richer audio experience while chatting online, watching TV shows, listening to music, or playing games.


Portable Performance.

NVIDIA GeForce Graphics.
Power in motion.

MacBook Air features the NVIDIA GeForce 320M graphics processor — the same one used in the 13-inch MacBook Pro. With a performance boost of over 2x that of the previous-generation MacBook Air,2 the NVIDIA graphics processor provides outstanding speed and power for browsing photos, watching movies, or playing games. It also makes all the everyday things you do on MacBook Air — like writing email and surfing the web — fast and energy efficient.

Intel Core 2 Duo Processors.
Small in size. Big on performance.

MacBook Air weighs less than three pounds, but it’s a heavyweight where it counts. Intel Core 2 Duo processors get the work done fast. So you can be every bit as productive on MacBook Air — but in more places. Live-blog the event of the year straight from the convention floor. Perfect your sales-winning presentation from the airport terminal. Cite references down to a T from the library stacks. MacBook Air lets you do everything you need to do whenever and wherever it needs to be done.


Connectivity.
You’re free to go.

To be truly mobile, you need to go wireless. That’s why MacBook Air features 802.11n Wi-Fi and Bluetooth 2.1 + EDR. Wireless connectivity allows you to browse the web, send email, and print documents.3 It also lets you download music, videos, and — coming soon with the Mac App Store — applications. No matter where you are. MacBook Air has you covered when you’re staying in one place for a while, too. Two USB 2.0 ports, an SD card slot (on the 13-inch model), and a headphone minijack give you plenty of options. And a Mini DisplayPort connects to a 27-inch Apple LED Cinema Display, projector, or HDTV for those times when you’re looking to broaden your desktop horizon.

See the bigger picture.

The 27-inch Apple LED Cinema Display lets you expand your view on things. Gorgeously.

11- and 13-inch MacBook Air right side

EVERY MILIMETER A MAC

Every millimeter a Mac.

Underneath all that thinness is a full-size, fully capable Mac that can do practically everything its larger siblings can do. Minus a pound or two.

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